The goal of the project was to give students an opportunity to 1) cultivate storytelling skills across verbal, visual, and aural dimensions; 2) to translate insights in a compelling and persuasive manner for the broad audience that may not know theory or field-related jargon.
Students worked on a semester-long team project that starts with the traditional analysis of a corporate strategy decision. After completing a traditional academic report, students worked on translating the report into a story that can be published on website for general audience. The re-telling included re-writing the story using storytelling principles, developing informative visuals and creating a video. Students also had to conduct continuous research for two months because the news about their companies and industries kept coming.
